Severity Inc - Advisory Board of Directors
The Severity Inc. advisory board is comprised of accomplished, highly respected professionals from a variety of business related professions. They embody the Severity mission which is: to help our clients solve business challenges quickly and efficiently, and Severity's values, which are: to be fair, respectful, selfless, generous, and relentless. This board will help guide Severity to its preferred future which is to be known as the go-to company for marketing and management, managed services, and crisis management.
Fred A. Buro - Severity Inc. Founder & CEO Fred is a former gaming CEO COO and CMO for tribal and non-tribal casino operators in major markets including Atlantic City, Mississippi, Pennsylvania, Louisiana, Michigan, three cities in Nevada including Las Vegas, and more. Fred is a "hands on experienced casino marketer & operator". He has Class 2 and class 3 expertise including 543 & 542 regulations and compliance, online gaming expertise; he built and launched an online casino and online player's club, he has designed and built casinos, and raised funding in private equity and public markets, has personally developed a variety of training and development programs, and through Severity; offers a variety of excellent gaming products, services, programs, and working structures.
Joseph Guzzardo - Forensic Investigations, Regulatory, and Government Affairs
Joseph Guzzardo has over 20 years of experience in Corporate Security in the gaming industry. He served in key roles for Colony Capital, Trump Casino Resorts, Resorts International, and more.
Guzzardo has acted as liaison with government and regulatory agencies in many jurisdictions including Las Vegas, New Jersey, Mississippi, and more. Conducted due diligence investigations on individuals and entities with business interest in casinos. Coordinated gaming and criminal intelligence tasks, supervised internal investigations, and coordinated Internal Audit investigations involving financial fraud. Audited relevant policies and procedures for compliance and effectiveness. Prior to his career in the casino industry, Guzzardo had a 20 year career with NJ State Police. He was a Captain in the New Jersey State police and a Trooper for 25 years. Guzzardo was the Intelligence Bureau Supervisor responsible for collection and evaluation of data used in formulation of strategic public policy issues designed to provide criminal justice practitioners with an accurate assessment of organized crime and major criminal problems facing the state of New Jersey. Further, Guzzardo initiated strategic studies for new methods of reducing and/or controlling organized criminal involvement in the areas of narcotics, labor racketeering, sophisticated organized crime conspiracies and political corruption.
Narciso (Nick) Rodriguez-Cayro - Legal & Regulatory
Nick previously served for more than four years as Vice President, Secretary and General Counsel to MTR Gaming Group, Inc., a publicly traded gaming company, and as the first Senior Chief Counsel of the Pennsylvania Gaming Control Board for both the licensing and enforcement divisions. As general counsel, Nick oversaw the operations of the legal department, including SEC filings, litigation, employment law, management of outside counsel, regulatory matters for the company, which included at least five jurisdictions, and government relations for the corporation and its various subsidiaries. He also served as lead counsel in MTR Gaming Group’s proposed merger with El Dorado.
Nick is highly experienced in all aspects of the gaming industry and has represented private and public companies before the Pennsylvania Gaming Control Board and the gaming licensing authorities in West Virginia, Ohio and Nevada in licensing and regulatory matters, and served as lender’s counsel in connection with the funding and initial development of the Rivers and Sugar House casinos. Nick is also highly experienced in contracts, corporate matters and corporate compliance, as well as labor and employment matters, product liability, personal injury and commercial litigation in this industry.
Nick also handles matters before the Pennsylvania Liquor Control Board, including licensing, renewals and adverse actions.
Nick has served on numerous legislative and industry panels, including the Pennsylvania Bar Institute’s Gaming Law panel, and was a speaker at the Southern Gaming Congress. He was appointed to the Board of Directors of the Pennsylvania Industrial Development Authority (PIDA) by Governor Tom Corbett. Nick also was a member of Governor Rendell and Governor Wolf’s transition teams.
Nick previously served in the Pennsylvania Governor’s Office of General Counsel as Chief Counsel to the Department of Military and Veterans Affairs and as Litigation Counsel to the Office of Inspector General.
Prior to practicing law, Nick was as a career law enforcement officer/narcotics agent working in numerous capacities, including as a training officer, undercover agent, tactical officer, drug task force coordinator, special operations team leader and defensive tactics/combat shooting instructor. Nick is a veteran, and is graduate of the United States Marine Corps’ Officer Candidates School.
Teri Festa - Administration & Development
Teri is a dynamic senior executive with a long record of success, leading teams across a diverse range of industries including sports, media, entertainment, government, banking and nonprofit. Most recently, Festa was the Managing Director of Stellar Concepts, a company that provides strategic marketing and business development services to small to mid-size businesses. Her analytical skills were honed at The Nielsen Company where she lent her sports marketing expertise to Nielsen's Global Sports division.
Teri provided deep analytics on “Reach, Resonance and Reaction” metrics for Professional Sports Leagues, to Teams and sponsors. Festa was Vice President of Marketing and Corporate Partnerships for the New Jersey Sports and Exposition Authority at the Meadowlands Sports Complex. There, she led the sales and marketing efforts for the NJSEA across all of its properties including Giants Stadium, The Continental Airlines Arena, Meadowlands Racetrack and Monmouth Park.
Ethan Vickers - Marketing & Development
Ethan is a graduate of Georgetown University which is the foundation upon which he’s built an extraordinary marketing and business development career.
Ethan complements the Severity team with his traditional media background against his cutting-edge transformational and strategic thinking combined with the latest in digital inbound marketing platforms and technology - which he turns into revenue.
Ethan Vickers, an experienced marketing leader has held top level marketing positions at Mountaineer Casino and at Pittsburgh Brewing Company. At Mountaineer Casino, he lead a team that recreated the properties marketing paradigm from traditional media based marketing to highly sophisticated CRM based direct marketing, allowing for a fluid integration and maintenance of revenues in the face of new competitive threats.
As a Marketing Strategist at Agency 1903 and Brabender Cox, he consulted with companies such as West Liberty University – where strategic transformations led to a 250% increase in inbound lead generation, the Pittsburgh Power – an AFL expansion team that achieved the 4th highest revenue in the league during their inaugural season, and consulted with various large corporate clients in competitive markets.