Marketing Forensic Audit
This complete A to Z analysis of your marketing initiative will reveal opportunities to drive revenue and improve profitability.
Analysis, channel & network optimization, and messaging, will eliminate unproductive and layered programs. Measurement metrics track revenue contribution by driver to determine exactly where and which programs work, and which diminish profitability.
Product, Pricing, and Performance Audit
This audit measures customer perceived value against the benefits and frustrations of visiting your property. It will reveal precisely where and how to grow market-share. It examines every aspect of the customer experience which includes gaming product and pricing, all non-gaming amenity product and pricing, and the comprehensive performance of your staff. "Are they performing your brand".
The comparative cost of the experience you provide your customers will be examined against other choices your customers have for gambling and entertainment in your market.
Performance Measurement & Management Metrics
Severity’s performance measurement tool captures tracks and analyzes all critical performance metrics. This tool separates measures and tracks the product and performance of every department which is individually scored and added to the collective score of the property. Everything including; casino, f&b, hotel, entertainment, promotions, value, frustrations, waiting times and lines, attitudes and treatment, lighting, odors, curb appeal, and more is captured, measured tracked and scored.
A rolling twelve-month score that demonstrates the individual trajectory and cadence of all departmental performance scores, contrasted against each other, and contrasted against the combined average score of all departments of the enterprise, would objectively highlight the performance of an individual department or manager in meeting specific performance objectives. Competitor metrics could also be measured and scored.
Secret Shopper & Spotter
This program complements the performance measurement metrics program but is also a stand alone program.
We have standard casino Secret Shopper templates but any area and all standards can be secretly shopped and spotted.
Direct Mail Analysis Analytical severity applied against direct mail program to optimize free slot play utilization and overall player reinvestment. RFM modeling and analysis applied against new strategies.
Marketing Plan Severity's marketing experts can analyze and modify or overhaul your marketing plan or can start from scratch and develop a new plan with a precise strategy against database and current market conditions.
Analytical Severity Severity analysts apply the latest analytical tools and deep expertise against any program or plan. Your data is converted into usable information that makes it easy for you to develop or revise a strategy.
Advertising Branding, creative, complete campaigns, direct response ads, branding and positioning ads, and more...
Severity specialists can assume the management of specific recurring business tasks, or, Severity can provides you with a variety of options to either manage the staff of specific departments, or, you may decide to have Severity bring several disciplines in-house to optimize cost.
Contact us for a confidential conversation to discuss options and structures.
Player's Club Player's Club analysis and optimization will determine comprehensive reinvestment cost, player segment reinvestment, revenue contribution by tier, and tier profitability. New programs to garner more loyalty will be developed.
Slot Floor Optimization Complete analysis of game type performance and zone activity. New game recommendations against detailed "product, pricing, and performance", review.
Customer Service - Analysis - Comparative Customized Spotter - shopper programs, surveys. customer phone interviews, and focus groups formulated to determine customer experience levels against standards and targets.
Development From the early stages of project feasibility through concept development and design, Severity executives have modified existing casinos, and developed casino resorts across the country and around the world.
Confidential Investigations & Forensic Audit Severity's highly experienced professional team can examine and test any aspect of an enterprise operation. Consultation is free and will remain strictly confidential.
Surveillance & Security Audits This is a text area. Writing in paragraphs lets your visitor find what they are looking for quickly and easily. Edit the text in the list editor.
Business Plan Your Business Plan can be analyzed, modified, or a new plannd can be developed to suit market conditions.