Severity's Marketing Plan Development
A marketing plan is the execution script of a strategy that is built on your mission and a detailed understanding of your business environment and the comparative assessment of your product, pricing, and performance.
Marketing Plan Development
Our approach to developing a marketing plan addresses every conceivable thing that could effect your business mission such as; competition and your comparative product, pricing, and your performance, brand, online presence, brick & mortar location, financial fortitude, and more. Your marketing plan must constantly evolve to meet new regulations, competitive maneuvers, social factors such as changing attitudes and lifestyles, and the ageing population; Technological factors such as new digital products and growing use of the Internet; Economic factors such as interest rates, exchange rates and consumer confidence; Environmental factors such as changing expectations of customers, regulators, employees, and more.
Severity's SWOT analysis is the best place to start laying out the foundation of a marketing plan. It combines the external and internal analysis to summarize your Strengths, Weaknesses, Opportunities and Threats. You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome your weaknesses.
