Casino CEO Warns of Tech Revolution and Disruption

Transformation is key to business survival and can only happen through disruption and strong leadership.

Burlington, KY, April 16, 2018 --(PR.com)-- Intrepid gaming veteran Fred Buro, will shed light on how the technology revolution is forever changing the way business is conducted by casinos.

“If you treat Disruption, Leadership, and Transformation, as harmless buzz-words, you do so at your own peril,” said Buro, CEO of Severity Inc. “These are extraordinarily times – many esteemed tech experts say we are in the early stages of a digital revolution; I agree,” says Buro. “And extraordinary times require extraordinary actions.”

Buro will moderate a panel of experts April 18, at the National Indian Gaming Association (NIGA)'s tradeshow and convention, which is the premier event for the Indian Gaming industry. Jay Sarno, President of Jay Sarno & Associates and Samantha Urban, CEO and Hospitality & Tech Advisor of Urban Translations will also be participating in the discussion.

The title of the panel is "A CEO Perspective on Enterprise Leadership and Transformation."

“There’s significant risk to mandating any type of enterprise transformation. The simple fact is that; if you are to survive this revolution, transformation must happen - and disruption will happen since you must rapidly move away from a legacy culture while demanding leadership from those who have never been called upon to lead,” says Buro. “Digital transformation requires passionate cross-functional leaders, especially in the tech area.”

“It’s a hot topic that will precipitate one heck of a discussion,” said Buro. “We will be taking on the daunting challenges that are facing CEO’s and CIO’s today. This tech revolution is delivering devastating blows to budgets, strategies, plans, and cultures.”

“There is a huge cultural fissure in casinos between the tech and the marketing folks that needs to be addressed and rectified; let’s call it a 'Skills Gap,'” says Buro. “Businesses find themselves in the conundrum of trying to hire experienced marketers who are likely short on tech skills or hire tech savvy millennials short on the requisite marketing skills.”

NIGA is the largest gathering of tribal leaders and casino executives in the country. It is both the meeting place where the community gathers to learn, network, and exchange industry-specific ideas – but also, a celebration of the industry’s success, strength, and self-reliance.

#NIGA2018

About Severity Inc.

Severity Inc. is a Marketing, Management, and Development firm. It employs C-Level gaming executives who have deep expertise in casino management, marketing, operations, and finance. www.severityinc.com.

Fred Buro offers his accomplished operating experience to clients

For Immediate Release

Media Contact: Teri Festa

877.290.7747  tfesta@severityinc.com

www.severityinc.com

September 20, 2016 – Former casino gaming CEO, Fred Buro announced the formation of a new management and marketing company yesterday; Severity Inc.  Buro brings a wealth of knowledge to Severity and has extensive hands-on experience.  He is known as an aggressive marketer and specialist in enterprise transformation.  “Severity’s primary mission is to provide casinos and small businesses with cost-effective strategies that are formulated to grow revenue, expand profitability, and to reposition companies to win the long game” said Buro.

Buro is a 25-year executive management veteran of the gaming and hospitality industry.  He most recently served as CEO for a Tribal gaming enterprise where he was responsible for advancing the tribe’s five casinos in highly competitive markets. Prior to that, Buro served as CEO for the Tropicana Casino in Atlantic City and as CMO for its parent company.  He was also President and COO of Trump Plaza Casino before that, and has held numerous other executive level positions as well.   

“Over the years I’ve made a lot companies lots of money doing what I enjoy; driving revenue, inspiring people, and transforming businesses.  I’ve learned the secrets of business, and how savvy marketing is mandatory but simply not enough to achieve success; business is about applying analytical severity to everything you do – and it’s about people, leadership, and inspired performance everyday by everyone on the team.  That’s the Severity culture, and that’s what Severity delivers every day, all day, to every client.  We transform businesses.” said Buro.

About Severity Inc.

Severity Inc. specializes in stressed asset management, market recovery, and offers managed services for a variety of disciplines, most notably; marketing.  Severity is a cloud-based company with full and part-time, highly specialized, deeply experienced business and marketing professionals on board. 

For more information, contact:  Teri Festa