Let Severity slot specialists analyze your slot floor for product, pricing & performance.  Class 2 and class 3, steppers, WAP, video, video poker, manufacturer deals, used equipment deals, slot tournaments and games, conversions, and more.  We'll earn your business.

We've designed dozens of "Player's Clubs".  We will analyze your player's club, tier by tier, to see how it integrates with your comprehensive marketing initiative and player reinvestment goals, revenue targets, and profitability goals.  We'll identify opportunities for better performance and provide you with all the details - for Free.

Free.   Our mystery shopper program is conducted by seasoned gaming/resort executives who will truly understand your performance standards because they were all casino resort operators.  We'll establish your performance benchmark against your performance mission and standards, measure it, score it, and track performanc trajectory.  This is an excellent management tool.   

When considering a Mystery Shopper program, don't focus on "what" you're buying, - they all "mystery shop" the same things - focus on "who" you're buying it from and who's actually doing the work.

You need to know this.  Let Severity's deeply experienced casino executives & operators analyze your Strengths, Weaknesses, Opportunities, & Threats, and provide you with their insight on how to grow your brand and market share with more relavant strategies.

Severity's marketing specialists are deeply experienced in the latest marketing technology, tactics, and strategy development.   We've written dozens of marketing plans - and tracked their performance results.  Let us help you minimize your marketing spend, then transform your marketing to a more productive strategy. 

We are experienced casino operators who know exactly where opportunities hide on the casino floor.    Casino layout and design, table games pricing, betting spreads, hold % strategies, game mix, slot analysis, steppers, video, WAP,  guest services, players club, hosting and player development, and so much more.   Call us.  We'll do a complete gaming ops audit - at no charge.   We'd like to earn your business.

Are you curious?  You should be because the world has changed. New innovative technology mandates that businesses transform to meet the future -  now.

Beware!  Disruption is hard and it's a masterfully elusive process which has an upfront cost, but if you don't disrupt, you can't transform.  If you don't transform, then there will likely be a bigger price to pay because you'll eventually become irrelevant and alone on the wrong battlefield  - and then what?

SEO, SEM PPC, PPI, PPA, SEO;  They must be integrated, compliment each other, and they require deep expertise and specialization to work in harmony and be effective against cost and strategy.   Severity provides excellent SEM solutions.  Our experts are ready to go - we can on-board you quickly.

Severity's revenue management specialists are deeply experienced in casino resort revenue management.
Integrating hotel pricing with casino player comps and discount structure requires a deep understanding of how to set up your revenue management structure including the technology that drives it.  We do that - and we are very familiar with a variety of premiere revenue management softwares such as RainMaker and Duetto.

Let us help - we can quickly appraise your revenue management initiative and optimize it.

Severity has assembled a long list of high-rollers.  Over 20 years, many meaningful relationships with players have been established - many casino  whales who gamble big stakes.  We have slot and table games players  who are looking to be treated to  a great experience and an overdose of action.

Severity's CEO was the first to originate the mobile casino player PURL for mobile and desktop.  PURL is an individualized exclusive player landing page which combines all the features and benefits of you tiered player's club with both brick and mortar casino and online casino, promotions, offers and events, and player points.  It acts like a 24-7 host, and so much more.

It may look easy when we do it because we've been doing it for a long time and have already made all the mistakes - so let us help you avoid some and handle others.  Our insight and advice is free.   Check us out.   We are  deeply experienced gaming operators, who by the way, consult.   Everything we do remains strictly confidential.