Marketing Plan POP-Up
Marketing Plan
Sound simple? Its not. Let Severity's marketing team analyze your business and market, and develop a marketing plan and budget for you. We can modify your existing marketing plan and budget or we can start from scratch.
Thoroughly understanding
the changing environment your business operates in is a key part of planning and will allow you to discern the threats and opportunities associated with your area of business such as: competition, product value, cost, and demand. Social factors such as changing attitudes and lifestyles, and the ageing population. Technological factors such as digital marketing and the evolving use of the Internet. Economic factors such as interest rates, exchange rates and consumer confidence. Environmental factors such as changing expectations of customers, regulators and employees on sustainable development. Political factors such as changes to taxation, trading relationships or grant support for businesses. Legal factors such as changes to employment law, or to the way your sector is regulated. Ethical factors such as ethical and moral standards governing policies and practices.
You also need to understand your own internal strengths and weaknesses. For example, the main strengths of a new business might be an original product and enthusiastic employees. The main weaknesses might be the lack of an existing customer base and limited financial resources.
A SWOT analysis combines the external and internal analysis to summarize your Strengths, Weaknesses, Opportunities and Threats. You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome important weaknesses.
