Casinos & Resorts
Marketing & Management



Severity's casino resort and "online" team is led by deeply-experienced "C-level" gaming executives who are licensed, "hands-on" casino operators and logistical experts. We provide a wide range of highly specialized casino management, marketing, and operational services. Severity's CEO and the management team have operated many large-scale casino resorts - tribal and non-tribal - as CEO's, COO's, and CMO's. Check out our casino resources below! 

We can assist with financing. Severity's CEO has raised over two billion dollars in funding for casino resort projects in many jurisdictions including Las Vegas, Atlantic City, California, Mississippi, Louisiana and the islands for tribal casinos and others.

Casino Resources 
Management & Marketing 
Tap into Severity's extensive casino resources. Many of our products have free trials and services are led by our "C" level casino executives who possess gaming pedigrees earned from major casinos and resorts that include all marketing positions, management, and operations: CEO, COO,& CMO for both tribal and non-tribal casino resorts across the US.

Free SWOT Analysis

You need to know this. Let Severity's deeply experienced casino executives & operators analyze your Strengths, Weaknesses, Opportunities, & Threats, and provide you with their insight on how to grow your brand and market share with more relevant strategies.
Severity SWOT Team

Free Slot Floor Optimization

Let Severity slot specialists analyze your slot floor for product, pricing & performance. Class 2 and class 3, steppers, WAP, video, video poker, manufacturer deals, used equipment deals, slot tournament games, conversion kits, and more. Let us earn your business.
Optimize Me!

Free Player's Club Evaluation

We've designed dozens of "Player's Clubs". We will analyze your player's club, tier by tier, to see how it integrates with your comprehensive marketing initiative, player reinvestment goals, revenue, and profitability goals. We'll identify opportunities for better performance and provide you with all of the details. Free
Evaluate My Club

Free A - Z Marketing Review

Severity's marketing specialists are deeply experienced in the latest marketing technology, tactics, and strategy development. We've written dozens of marketing plans - and tracked their performance results, designed direct mail campaigns, SEM, digital transformation, PURL's, and more.  Let us help you minimize your marketing spend, then transform your marketing strategy to a more productive plan that grows revenue- No charge.
Take A Look

Free Casino Ops Review

We are experienced casino operators who know exactly where opportunities hide on the casino floor. Casino layout and design, table games pricing, betting spreads, hold % strategies, game mix, slot analysis, steppers, video, WAP, guest service, players club, hosting and player development, and so much more. Call us. We'll do a complete gaming operations review, no charge. We're happy to earn your business.
Why Not...

Free Mystery Shopper

Our mystery shopper program is conducted by seasoned gaming/resort executives who will truly understand your performance standards because they were all casino resort operators. 

We'll benchmark your actual performance against your performance objectives and standards, measure it, score it, and track performance trajectory over time - an excellent management tool.   Free
Experienced Ghost

Disruption & Transformation

Are you curious? You should be because the world has changed. New innovative technology mandates that businesses transform to meet the future - now.

Beware! Disruption is hard and it's a masterfully elusive process which has an upfront cost - fear!  But if you don't disrupt, you can't transform, and if you can't transform, there will likely be a bigger price to pay because you'll eventually become irrelevant and alone on the wrong battlefield - and then what?
I'm Curious...

Look easy?   Well it ain't!

Growing a business may look easy when we do it because we've been doing it for a long time and have made all the mistakes already. So let us help you avoid some, and handle others. 

Our insight and advice is free. Check us out. We are deeply experienced gaming operators, who by the way, consult. Everything we do remains strictly confidential.
Who are you guys?

PURL for my players ?

Severity's CEO was the first to design the casino player PURL - for mobile and desktop - for a major US gaming company. PURL is an individualized exclusive personalized player landing page which combines all the features and benefits of your tiered player's club with both brick and mortar casino, online casino, promotions, marketing offers, events, comps and player points - it acts like a 24-7 host, and so much more.   Let's build one for you.
Delight my players...

Revenue Management

Severity's revenue management specialists are deeply experienced in casino resort revenue management.
Integrating Hotel pricing with casino player comp and discount structure requires an deep understanding of how to set up your revenue management structure, and the technology that drives it. We do that - and we are very familiar with a variety of premeire revenue management softwares such as; RainMaker and Duetto.

Let us help - we can quickly appraise your revenue management initiative and optimize it.
Expand My Margin

Player Development

Severity has assembled a long list of high-rollers. Over 20 years, many meaningful relationships with players were established - many casino whales who gamble big stakes. We have slot and table games players who are looking to be treated to a great experience and an overdose of action.
Send Me Players

Search Engine Management

SEO, SEM PPC, PPI, PPA, SEO; They must be integrated, complement each other, and they require deep expertise and specialization to work in harmony and be effective against cost and strategy. Severity provides excellent SEM solutions. Our experts are ready to go - we can on-board you quickly.
More Info

Sports Betting

Online Gaming

The US Supreme Court has overturned the federal ban on sports betting which opens the door for Indian tribes and States to deliver what millions of Americans have been seeking — a safe, legal and regulated environment to bet on sports.

The Severity team of experienced online gambling & betting platform developers, operators, former gaming regulators, advisers, and attorneys, are ready to discuss your "online" aspirations and formulate your options.
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Regulatory & Compliance
Gaming Commission

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Contact

Legal Representation & Services 
Applications & Submissions

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Sports Betting 
Online Gaming 

Platform Development

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Gaming and Betting 
Management Services

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Sports Betting & Online Gaming Marketing

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Extensive Tribal Gaming expertise includes financing, operating, managing, and marketing, tribal casinos in the US.

All casino services are performed by deeply experienced casino gaming experts lead by Severity's "C-level" casino executive team.

We've managed, built, and operated, large complex casino resorts in Las Vegas, Atlantic City, Michigan, Mississippi, Pennsylvania, and more - Tribal and Non-Tribal.

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