Blog Post

How to Get Mid-Week Slot Customers

  • By Fred Buro, CEO Severity Inc
  • 21 Aug, 2018

It's always about leadership & front line staff performing your brand promise.

Our idea of marketing casinos is to determine what your fair share of the market should be then strategize and perform to get it. Integrate every marketing resource in your arsenal – but never buy the business. That action starts a promotional war, diminishes margins and leaves your competition no alternative but to match your offers to protect market-share. Reanalyze and develop a better battle plan with an intense focus on making the A to Z customer experience comparatively better. It’s difficult for the competition to quickly match. It’s about customer loyalty, & performance-based marketing which requires experienced leadership, teamwork, passion, and strategy execution - especially in the gambling world when you consider "buyer's remorse". The customer experience is your greatest strength “if they lost money gambling, did they at least have an exceptional experience doing it? The everyday performance of front line managers & staff control the “Holy Grail” of marketing & margin making – so perform your brand promise and they will come back. We can put an effective strategy & comprehensive performance based plan together. Call us - 877.290.7747
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